Why is it, when on the prowl for a car- one could research and research it- shop around, find the best deals…. wait for the sales and voila: get a car.

Same goes for a house- one searches and searches- scours the neighborhood- finds the best location and schools…. and after months and months of looking- they buy the house.

I could also say the same when a man searches for a wedding ring- given today’s marriage statistics.

Now, most of the time, the examples above are not a lifetime sentence. A mattress- now, that’s what I call  a once- maybe twice in a lifetime purchase. So why is it, buying a mattress is usually a purchase that happens within an hour or two- spending maybe 3 minutes tops- actually laying on a bed to test it out?